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"100 Ideas for Belarus" and "Youth Brand-2015": totals summed up

Minsk hosted the final stage of the National Youth Contest "100 Ideas for Belarus", to which the "BelBrand" Association became an official partner. The Supreme Expert Council of the Contest, which included a representative of the "BelBrand" Association - Valentin Rachkovskiy, a Patent Attorney, defined 10 top winning projects. One of the winners (the project "School Experiment") was also awarded a special grant from the "BelBrand" Association. According to Albert Taipov, the Chairman of the "BelBrand" Association, the outcomes of the Contest "are a positive step towards the commercialization of breakthrough ideas, creation and promotion of real projects to the market of modern technologies."

A landmark event was the awarding ceremony of the leaders of the rating "Youth Brand-2015". Young people named the following domestic brands among the most popular ones: Savushkin Product, Babushkina Krynka, BelLakt, Mathias, Slodych, MILAVITSA, Marco, Babushka Anya, Soletto, Darida, BIELITA, ATLANT, SVITANAK, BELVEST, KOMINTERN, MEAT pads, 28 kopecks, Spartak, Kommunarka, Minskaya-4, Pelmeni Volkovysskie and BELKELME. Among the foreign brands, operating in the domestic market, Belarusian young people gave preference to the following companies: Beiersdorf (trademark "NIVEA"), SAMSUNG Electronics (trademark "SAMSUNG"), Danone (trademark "Activia"), JSC "Multon" ( trademark "Dobryi"), LG Electronics (trademark "LG"), Nestle (trademark "NESTLE"), Atlantic Grupa (trademark "Bebi"), Mondelez International (trademark "ALPEN GOLD"), Viciunaj Group ( trademark "VICI"), OJSC "Progress" (trademark "Fruto Nyanya"), and the Coca-Cola Company (trademarks "Coca-Cola" and "BONAQUA").

The festive atmosphere of the event was complemented by the reception-presentation of the International Musical "BelBrand Award"

15.02.2016
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