On June 21, the "BelBrand" Association summed up the first outcomes of the contest of creative works "Legal Trade-Secure World" in the field of literature, design, video, and visual and decorative arts. The solemn ceremony of awarding took place in the Mir Castle.
The contest was launched in October 2017 and was held with the financial support of the international organization PMI Impact. The organizer of the contest is the "BelBrand" Association for Intellectual Property Protection of. The aim of the contest is the development and popularization of innovative approaches to bringing up in the youth of the rejection of counterfeit and pirated products, and the understanding of possible negative economic and social consequences of illegal trade.
The first winners were: Ekaterina Rovdo, Elzbieta Skshidlevska, Yulia Kukushkina and Ekaterina Safonova.
The prizes to Laureates were awarded by Valentina Dynich, the Deputy Chairman of the "BelBrand" Association, and Igor Komarovsky, an MP of the House of Representatives of the National Assembly of the Republic of Belarus and the Deputy Chairman of the Standing Committee on Industry, Fuel and the Energy Complex, Transports and Communications. All the works of the contest Laureates are posted on the website of the "Legal Trade-Secure World" Project. Many of them were presented at the exhibition in the Portrait Hall of the Mir Castle.
The creative accompaniment of the awarding ceremony under the motto "Arts in Defence of Brands" were the performances of Lidia Shkor, a Candidate of Arts History and an Associate Professor of the Division of the Belarusian and World Artistic Culture of the Belarusian State University of Culture and Arts (BSUCA); Li Jiaxin, a master of the BSUCA from China; and Alicia Shkor, a laureate of international contests among young performers of the academic vocal. The musical show "Road to Belarus" demonstrated the possibilities of achieving the necessary emotional impact for the promotion of a project (idea), when the means of image, music and movement are united.