On the World Poetry Day, March 21, the “Poetic Impreza” BelBrand Salon brought together young writers, musicians, and artists on the same stage in the Loft café. Participants of creative republican competitions, organized by the BelBrand Association not only recited the works of classical writers, but also brilliantly visualized their feelings of famous works. Young Belarusian poets, laureates of the national contest in the field of literature organized by the BelBrand Association (Lyudmila Klochko, Katsyaryna Rouda, Anastasiya Korotchikova, Ekaterina Stroylova, Taiana Kupriyanets), as well as Anastasiya Trescheva (Asya Aysberg) and Vladislav Muzychenko, the participants of the contest “Talents of Belarus” within the framework of the BelBrand Presents project recited their own poetry. The music part of the Salon was made by Mіkіta Naydzyonau, the leader of the Belarusian group “HURMA”, by Anna Kom, the winner of the national musical talent show "Singing Cities", by Anna Glybina, the laureate of urban vocal competitions, and by Vladislav Muzychenko, the laureate of republican and international vocal competitions, including the Literary contest "Slavic Kaleidoscope 2016". A part of the evening was held in the “free microphone” format. The best reciters were awarded with memorable gifts from the BelBrand Association. The poetic tune of the evening was supported by the art exhibition of young Belarusian painters – participants of the BelBrand Presents project in the field of fine arts. Photos of paintings of participants of the project with the purpose of their promotion were included in the BelBrand Art Catalog presented to all visitors of the Salon.